The relationship between a product and the person who uses it is known as user experience (UX). UX design is concerned with creating things that are simple and easy to use and enjoy.
It’s a set of design principles aimed at making all of a customer’s experience platforms like products, websites, or apps as stress-free and joyful as possible. User interface designers concentrate entirely on the product’s interface. When it comes to user experience, a good blend of desirability and usefulness will be there.
According to a website, 86% of online shoppers say they wouldn’t return to a website after having a bad user experience.
In this article, we’ll take you through 11 golden rules of providing the best UX experiences!
What’s the difference between UI and UX?
People usually get confused about the difference between UI and UX, UI stands for User Interface. UI Design is concerned with anticipating what users may need to accomplish and ensuring that the interface contains features that are simple to access, understand, and utilize in order to make those tasks easier. It is the art of UI designers to make user experience engagingly pleasing through layout designs, font, color and graphics
On the other hand, UX refers to providing an enhancing user experience to the user through wireframes/mockups, architecture and design.
Both go hand in hand. Both UI and a practical UX are required for a website to be successful. These two things can make or break a product.
11 rules for a successful UX
So what are those 11 golden rules? Let us talk you through them:
A must rule for UX is understanding the philosophy and expectations from the design of the consumer and then utilizing those points in making your strategy. It is the most important way to deliver what could satisfy the customer by knowing their needs and requirements. Otherwise you can end up somewhere else rather than where the user wants the product to be.
Most of the time, a user will abandon a platform if it is not simple enough, making it an extremely crucial component, especially in today’s technological age. Following that, it must be simple enough for the user to continue to utilize the platform after gaining access to it, after which more features come into play. It should be reduced to as few clicks as possible and less time-consuming. It should be creative as well as easy, not complicated or difficult for the user.
Things that are appealing work better. Users frequently associate aesthetically beautiful design with usability. It is important to spend time making the website pleasing for the eye as well as functional because both are equally important. When a product’s design is pleasant to the eye, people are more likely to overlook minor flaws. Information that is irrelevant should not be included in user interfaces, It decreases engagement and simplicity as well as design.
How can a product that is of no use or has no purpose compete in the market full of better products? A useful design enables the user to complete a task or achieve an objective he’s looking for and proceed swiftly. While these activities or goals may vary in many circumstances, they may not be so in others, depending on the situation and requirement. It needs to be user-friendly for the user to take advantage of. A great example of this is the images that you use on a website, they should be relevant, informative, appealing as well as instructional for some function the website is offering.
According to a website, 70% of online businesses that fail do so because of bad usability making it vital for any website or business.
It should be able to perform all the features and usefulness expected. All elements should be working whether it’s dropdown options, forms, free-text boxes, internal and external links. A usable design doesn’t need labeling. Although you don’t need instructions for every feature on your interface, it should be clear to the user which elements are interactive and which aren’t through your design and its responsiveness.
This rule refers to the reachability of the product. Its content should be easy to find for the user. If a consumer can’t find your product, how do you expect to sell it? If it is not well organized it might frustrate the user. So, in general, your website should be simple to navigate, with individual pages easily accessible via the menu, internal links, or any other information. This is vital not only for UX but also for SEO.
The rule of credibility refers to the trust you provide to the consumer with your product that he expects. It includes the features, colors, texts or the objective he has with the product. If you expect to fool the consumer and deliver opposite or less than what you committed, he has countless service providers for business in the market he can go to as well as it would ruin your profile. It is important to meet user needs and justify your design according to his expectation.
This rule plays an important role in attracting the customers not just with functionality but desirable as well. The use of marketing, aesthetics, and functionality creates a desirable response from the customer. Many brands in different industries like car manufacturers offer the same functionality but some always succeed due to their aesthetics, outlook, and branding. After all, no one wants a product they can’t brag about.
A really important rule for designing is having to consider accessibility for every type of user which includes disabled as well. Some with loss of hearing, motion impaired or impaired version etc should also be able to access your product.
Designing for accessibility is frequently regarded as a waste of time and resources because the impression is that people with disabilities make up a small segment of the population. According to the World Health Organization (WHO), at least 15% of the world’s population has some sort of disability. Your UX should have functionalities that could make your product user friendly for disabled as well.
After considering all the things, what’s the most engaging and icing on the cake rule? Value and interest development content for the customer. Every page should have something the user is looking for, not just the service or product but an interesting browsing experience as well with engaging content. It should provide value for money after all, the consumer always expects more than what they pay.
It is always a good idea to review your design for areas of improvements or flaws. It’s a good idea to go through and see if the design lands on the requirements and needs of the consumer. It just makes your UX better as well as we learn where to be careful next time.
While these suggestions may appear to be common, you’ll quickly discover that they are really useful in making your UX better. UX is an art itself. It takes a lot of things to consider. But knowing the above rules can help you with an exceptional UX design that could satisfy your customers.